Posts Tagged ‘facebook’

Why Facebook Works

Thursday, January 14th, 2010

As the data above illustrates Facebook is a platform where the users are highly engaged – 661 page views per month for the average user. This is the sort of environment that brands love to be in because it is more likley to lead to a meaningful relationship. Also, a Facebook fan page has a third-party independent feel to it as fans can leave comments, and are providing endorsement by allowing their Facebook profiles to be associated with the products.

The combination of these factors means that Facebook fan pages are fast becoming major branding tools. See http://www.facebook.com/jcrew as an example. Digitial branding platforms are growing off the back of companys’ desire to access social media in a strategic manner. Buddy Media’s business looks like an interesting one.

Meanwhile, I am still a one fan man. Feel free to increase that by 100%!
http://www.facebook.com/pages/crowdmanage/221221204057

BMX Bruce Marler and Facebook

Tuesday, January 12th, 2010

Along with people like Elliot and Tyler, one of my favorite blogs that combines business with personal details is Bruce Marler’s. His missouri.me site is an inspiration to me as I work on my own geo domain. Mine is a vacation focused domain, so it will be quite different, but one day I’d love to build a consulting and services business around a geo domain in a similar fashion to Bruce.

Anyway, after my last Facebook post, Bruce has assured me that it is well worth building a Facebook presence so I will keep plugging away. But for now I’d like to give a shout out to Daniel Seyde who is my first so-called ‘fan’. Gotta say I hate the word fan in this context, as my Facebook page is about sharing ideas.

You can see how Bruce clarified things for me below. His comments section usually has some thoughtful dialogue so if you have any interest in domaining give his site a look.

@crowdmanage
What I am asking myself is why people would want to drive traffic away from their own blog onto third party Facebook when Facebook doesn’t offer any extra tools to interact with the people that you send there.

You could say that they you will attract new Facebook fans as you will appear in the feeds/on the page of those people, but I don’t see evidence that this networking effect works. Do you?

I am going to be experimenting with Facebook, but so far the site has demonstrated that it is good for connecting to old friends and selling online games that rebill you mercilessly. This idea that you get access to 350m people – does it really work? Maybe more for advertising that organic networking?

One benefit of Facebook.com/missourime is that you get a PR4 back to your site, but Facebook isn’t going to monetize off the back off small SEO-savvy companies using it for link-building.

Bruce Marler
The great thing about fan pages is that you drive people to your website that are fans to see more content, i.e. if a restaurant has a coupon special there is a chance that people are not actively going to the site to look for it, BUT if they are fans they may see a link to it posted to the feed.

On the other side, you can use a link from your site to the fan page to gain fans which means they are interested in your site, then when you post links they are more likely to be driven back to the site even if it was out of their mind.

It works.

(Yes that is Bruce on the BMX!)

Facebook Networking is Giving me a Headache

Friday, January 8th, 2010

@crowdmanage on Facebook

As you can see I have set up a Facebook page connected to this blog:
http://www.facebook.com/pages/crowdmanage/221221204057

As the spiel goes, with 350 million users you can’t afford not to be there. But I am going to suspend judgment until further investigation.

My initial frustration is that there are a number of restrictions on what you can do with a ‘fan page’ versus a personal profile. I couldn’t even use the search function without also setting up a personal profile. Although this personal profile is not directly associated with the fan page, it is the only way I can reach out to other users on Facebook to let them know about our shared interest and the page I have set up.

Of course I already have a personal profile on Facebook which I use for connecting to friends and family. To my knowledge none of them are interested in crowdsourcing, and I shouldn’t think any of my blog readers are interested in seeing photos of me intoxicated in a New York bar, or riding my bike through the Formentera countryside wearing a funny hat. So the ‘fan page’ and personal profile stay separate.

But this means that I don’t have any profile on Facebook with which I can network with like-mined people. I don’t want to use my personal details to join internet marketing groups and then have my buffoonery show up in their feeds. Furthermore, it is very fiddly to adjust privacy settings on Facebook so I don’t want to constantly adjust my settings for different types of friends.

So this means that I have a fan page, but the only way anyone will find it is if I refer them to it from another site such as this blog or my @crowdmanage Twitter account. This doesn’t make much sense because I am already interacting with people on these sites, and Facebook doesn’t offer any extra features that encourage me to direct them to it.

Another problem is that there is no easy way to synch your Twitter updates with a fan page. There was an ap that did this, but the designer took it down as it was unreliable. The only option I know of right now is the Selective Twitter app which will sync updates to your fan page so long as you end them with the #fb hashtag.

An alternative is to set up a group, but you come up with the same issue. As Mashable wrote, “Groups are also directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally.” The Mashable article covers all the differences between group and fan pages.

Right now I am not sure what I will do. Maybe I should start a group using my personal profile, and just decline friend requests from the people in the group. Or maybe I should just forget about having a Facebook page for discussing crowdsourcing. When I look around at my peers such as Elliot’s Blog I don’t think that it is really adding much for him to have a fan page – take a look at the page he set up a year ago. With Elliot having such a vibrant blog with rich comment threads I guess that this fan page is surplus to requirements.

I see what Facebook is trying to do – push genuine profiles onto the web to encourage higher quality interaction. It makes sense and I am a big fan of Facebook Connect. But on the other hand Facebook is a great tool for sharing some intimate moments with close friends across the world, and it seems to me that you have to compromise this if you want to make the best use of Facebook for networking purposes.

I’m not going to give up though – I will investigate and let you know if I can make Facebook work for me.

Inside Sellaband.com

Monday, December 28th, 2009

In the below video I follow-up on last week’s post reporting on the poor performance of Public Enemy in raising cash via crowdsourcing platform sellaband.com. We take a look inside the web site to see what it does to encourage a community. I think that it could learn a trick or two from Facebook and LinkedIn, and that integrating with other social media platforms could also give it a boost.

Crowdsourcing is Evil

Wednesday, December 23rd, 2009

crowdsourcing-translationSo say the 102 misguided translators who have signed up to the petition, “Professional Translators Against Crowdsourcing and Other Unethical Business Practices

According to their petition professional translators and interpreters all over the world have been expressing their concerns over the ethical problems posed by crowdsourcing and how this practice negatively impacts an already suffering industry.

Basically they are saying translation is a skilled task that requires training, whereas crowdsourcing bases itself on non-professional translation provided by people who are not qualified to translate in the first place. In particular, they take issue with Twitter and Facebook asking professional translators who use their sites to provide free online services.

As someone who has worked with translators and interpreters extensively I totally agree that these are highly skilled professions. You really do get what you pay for, and the top professionals can pretty much name their price. I know of a Japanese to English translator who works out of Australia for US$350,000 per annum. Having built up his credibility doing translations for banks in Japan he hopped on a plane to Aus to work freelance from Perth. It wouldn’t be my first choice of location if I could live anywhere, but there you go. I also remember that when we did financial press conferences there was one interpreter who charged $2,500 for an hour, which was around 30% greater than her peers. But we always tried to get her because she was so much smoother than the others.

Whilst I have great respect for translators I don’t see how they can seriously object to companies sourcing poor quality translations if that is what they are happy with. It’s not like someone posing as a doctor and messing up your heart by-pass when they cut into the wrong chamber in the heart.

But what is really going on here is that these crowdsourced translations are pretty good, and thus a serious competitive threat to translators. It’s one further example of the rise of the amateur and the effectiveness of crowdsourcing in certain situations.

Good translators should not be complaining. They should be looking at ways to remain competitive.