As the data above illustrates Facebook is a platform where the users are highly engaged – 661 page views per month for the average user. This is the sort of environment that brands love to be in because it is more likley to lead to a meaningful relationship. Also, a Facebook fan page has a third-party independent feel to it as fans can leave comments, and are providing endorsement by allowing their Facebook profiles to be associated with the products.
The combination of these factors means that Facebook fan pages are fast becoming major branding tools. See http://www.facebook.com/jcrew as an example. Digitial branding platforms are growing off the back of companys’ desire to access social media in a strategic manner. Buddy Media’s business looks like an interesting one.
Meanwhile, I am still a one fan man. Feel free to increase that by 100%!