Posts Tagged ‘affiliate marketing’

Buy my Snakeoil

Friday, January 8th, 2010

Ah, the lure of affiliate marketing. There is nothing that I would like better than to spend $5m a year on AdWords and collect $6m in revenues. I’d be so satisfied that I wouldn’t even feel the need to write a blog telling people how I did it. But of course that is how most of the ‘super-affiliates’ actually make their money, and why not when folks like me have a tendency to read the dream rather than live it!

Anyway, one of the uber affiliates in my feed reader has recently been publishing some interesting posts about his use of Twitter. With companies now lining up to pay for sponsored tweets it seems that this is the new holy grail, and instead of running PPC, I am going to tweet myself rich. Or not. Anyway, Jonathan Volk published the results of his sponsored tweets, and it turns out that it costs advertisers 42 cents per click for him to send out a sponsored tweet. Not too shabby for reaching the make money online crowd that make up Volk’s followers.

What interests me is that Volk has 16,000 followers yet he is averaging less than 50 clicks on a sponsored tweet, or 0.3%.  This follows Anil Dash’s recent comments that most of his 200,000+ followers have zero interaction with him.

I think the most valuable type of Twitter account for advertisers is one where there is high levels of interaction between followers and the account. I have accounts I created for web sites with over 1,000 followers that are essentialy worthless since I used auto-follow tools.

My guess is that the conversion ratios from Volk’s click thrus don’t match that of Adwords and thus the 42 cents may not be such a bargain. However, luckily for tweeters companies have proved over the years that they need to spend on advertising even if it doesn’t work, so maybe I should look at registering some of my accounts for sponsored tweets. I am not talking about @crowdmanage here as that is my account for using Twitter as is should be used – for a genuine dialogue and exchange of ideas.

If you were an advertiser what sort of characteristics would you want the Twitter account to have?

Making Your AWeber Lightbox Animation Work with Flash

Tuesday, December 1st, 2009

Social media be damned, it’s all about the email list. You can make more money out of a loyal email list than optimizing for organic traffic. The recipients have opted-in to your list, they have bought into the information that you have to offer. Once you have a high quality list it’s like your own personal ATM (according to the super-affiliates selling squeeze pages!)

Of course, social media is a pretty cool tool to build that list, but once you have driven traffic to your site, how do you capture their email address? Assuming you have mastered the first step of providing consistent, engaging information, then the next thing is to have a visible opt-in box. On some of my affiliate marketing sites I use AWeber, which has a fantastic email contact management system.

John Chow has gotten pretty excited about AWeber’s new hover forms which grab visitors’ attention and boost the number opt-ins. However, even though there are updated animations for these new forms, the problem remains that you can’t easily use the lightbox effect on web sites with flash. The lighbox is an effect where the screen darkens to show only the opt-in box. It has awesome results in increasing conversions, but if you have something like a YouTube video on your web site it sucks:

aweber-lightbox-problem

As you can see the opt-in form gets stuck behind the video and frustrates the visitor.  The problem with Flash is that it doesn’t provide a way to easily integrate with the HTML, which is necessary for publishing an AWeber opt-in form.

AWeber recommends adding the form HTML before or after “the Flash object”. I am not sure how this advice applies when it comes to the lightbox which appears in the middle of the screen, as it depends entirely where the reader is at the time the box fades in.  You can’t control whether a video is in the middle of the screen or not at that time. Anyone got any ideas? 

Update: AWeber emailed me, “In this case I would recommend using a different form type apart of your flash site. I would not be able to support where to place the videos on your site. I suggest working along with your web designer to fix this issue. They would be able to provide the assistance you need to fix on where to place the video.” So in conclusion lightbox doesn’t work if you have video on your page. Too bad.