Good Godin He’s Done it Again!

Nobody works a crowd like Seth Godin, especially if it’s his own.

This week, marketing’s answer to Alain de Botton launched the free presentation ‘What Matters now.’ You can download it here. The project gathered some of the smartest digital thinkers and asked them each to contribute a slide on what we should be focused on right now. Then boom – it’s launch time, and each one of the contributors announces it on their blogs, and the download becomes a Twitter trending topic for seven hours.

On the first slide of the download our guru informs us that ‘In a digital world, the gift I give you almost always benefits me more than it costs’ and at the same time lets us know that his new book Linchpin is coming out in January. Aha.

The presentation itself is a mash-up where the contributors fuse their personal styles with Godin-like sage and concise advice. It’s pretty good, but I just wish they’d asked Scott H. Greenfield to contribute – there’s a man who’ll get internet marketers thinking. One of my highlights was the Long Tail’s Chris Anderson, ‘Peer production, open source, crowdsourcing, DIY and UGC—all these digital phenomena are starting to play out in the world of atoms, too. The Web was just the proof of concept. Now the revolution gets real.’ My, it sounds exciting! The diagram below is a good one too.

source: http://thisisindexed.com/

source: http://thisisindexed.com/

This is the second wave of Seth’s book launch strategy, following on from him sending a pre-release copy of Linchpin to the first 3,000 people who made a donation of at least $30 to the Acumen Fund. This latest effort is twofold. First he has accessed the tribes of the contributors, and secondly he has brought these contributors further into his inner circle. No doubt we will see Aaron Wall and others reviewing Linchpin in January.

If as Guy Kawasaki says on his slide ‘the future belongs to people who can spread ideas’ then Godin is sitting pretty good, and  I need a few more readers, so why not hit my RSS button? Oh yes, I’m supposed to give you something first.

Share this post with the crowds?
  • Sphinn
  • Twitter
  • StumbleUpon
  • Facebook
  • Digg
  • del.icio.us
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Technorati
  • Yahoo! Buzz
  • email
  • RSS
  • Reddit

Tags: , , , , ,

blog comments powered by Disqus