Comments on: Tyrannosaurus Murdoch Fossilizes Before Our Eyes http://www.crowdmanage.com/disruption/murdoch-google/ Sun, 11 Jul 2010 23:39:44 +0000 http://wordpress.org/?v=2.9 hourly 1 By: CrowdManage http://www.crowdmanage.com/disruption/murdoch-google/comment-page-1/#comment-9 CrowdManage Fri, 18 Dec 2009 14:14:47 +0000 http://www.crowdmanage.com/?p=117#comment-9 I guess this is what drives people like Demand Media to write for the search engines - hundreds of thousands of small articles on ad-friendly topics. <br><br>So the Miami Herald can start changing the way it writes and publishes, or go bust. And if it changes it will be lower quality output for higher revenue. I guess this is what drives people like Demand Media to write for the search engines – hundreds of thousands of small articles on ad-friendly topics.

So the Miami Herald can start changing the way it writes and publishes, or go bust. And if it changes it will be lower quality output for higher revenue.

]]> By: Adrian http://www.crowdmanage.com/disruption/murdoch-google/comment-page-1/#comment-8 Adrian Fri, 18 Dec 2009 09:04:23 +0000 http://www.crowdmanage.com/?p=117#comment-8 To be fair, monetizing 5 million page views is actually quite hard - you can only sell so many of them - no-one has a sell-thru rate of 100% on their impressions (unless they're very small). And as the number of impressions available to advertisers continues to skyrocket then CPMs will continue to go down. Who cares if Google sends you 5 million visitors per month if you can't sell them to anyone? 5 million random, undifferentiated visitors are not exactly an advertiser's prize market. What advertisers want is names. Or at the very least the demographic info for the those 5 million people. To be fair, monetizing 5 million page views is actually quite hard – you can only sell so many of them – no-one has a sell-thru rate of 100% on their impressions (unless they're very small). And as the number of impressions available to advertisers continues to skyrocket then CPMs will continue to go down. Who cares if Google sends you 5 million visitors per month if you can't sell them to anyone? 5 million random, undifferentiated visitors are not exactly an advertiser's prize market. What advertisers want is names. Or at the very least the demographic info for the those 5 million people.

]]> By: CrowdManage http://www.crowdmanage.com/disruption/murdoch-google/comment-page-1/#comment-3 CrowdManage Fri, 18 Dec 2009 08:14:47 +0000 http://www.crowdmanage.com/?p=117#comment-3 I guess this is what drives people like Demand Media to write for the search engines - hundreds of thousands of small articles on ad-friendly topics. <br><br>So the Miami Herald can start changing the way it writes and publishes, or go bust. And if it changes it will be lower quality output for higher revenue. I guess this is what drives people like Demand Media to write for the search engines – hundreds of thousands of small articles on ad-friendly topics.

So the Miami Herald can start changing the way it writes and publishes, or go bust. And if it changes it will be lower quality output for higher revenue.

]]> By: Adrian http://www.crowdmanage.com/disruption/murdoch-google/comment-page-1/#comment-2 Adrian Fri, 18 Dec 2009 03:04:23 +0000 http://www.crowdmanage.com/?p=117#comment-2 To be fair, monetizing 5 million page views is actually quite hard - you can only sell so many of them - no-one has a sell-thru rate of 100% on their impressions (unless they're very small). And as the number of impressions available to advertisers continues to skyrocket then CPMs will continue to go down. Who cares if Google sends you 5 million visitors per month if you can't sell them to anyone? 5 million random, undifferentiated visitors are not exactly an advertiser's prize market. What advertisers want is names. Or at the very least the demographic info for the those 5 million people. To be fair, monetizing 5 million page views is actually quite hard – you can only sell so many of them – no-one has a sell-thru rate of 100% on their impressions (unless they're very small). And as the number of impressions available to advertisers continues to skyrocket then CPMs will continue to go down. Who cares if Google sends you 5 million visitors per month if you can't sell them to anyone? 5 million random, undifferentiated visitors are not exactly an advertiser's prize market. What advertisers want is names. Or at the very least the demographic info for the those 5 million people.

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