Bobby McFerrin Works the Crowd

OK so people can sing together in harmony, is this really exciting?

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

Well the interesting thing is the way the audience coordinate with minimal instruction, like a colony of ants. It’s a nice illustration of the crowdsourcing dynamic, and if you can get it singing as sweetly as this in your business then you are on to a winner. The lecture under discussion at the World Science Festival asked whether our response to music is hard-wired or culturally determined, but whichever it may be, what is hard-wired is our ability to work together to complete complex tasks.

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