Acumen Tries Crowdfunding

acumen-fund-seth-godinThe Acumen Fund, a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty, recently benefited from 3,000 people making a donantion in order to get a pre-release copy of Seth Godin’s Linchpin. They then followed up with a rather interesting email to the donors:

I need your ideas.

Thank you for your contribution to Acumen Fund. We’re really grateful to Seth for thinking up the idea and especially to you for taking action.

As fans of Seth, you are probably amazing marketers and communicators.  We’re thrilled to get your donation, but we’d be even more excited to hear your ideas.  We’ve created a special group that we’d like you to join where we’ll hold this conversation.

I will be sending you a special invitation to join this group.  Besides that I won’t send you any more email, because other than saying thank you, we don’t have permission to add you to our list… BUT! I hope you’ll accept my invite and sign up for the group.  If you sign-up, we’ll send you occasional emails about ideas we have brewing, opportunities we’re pursuing and videos we’d like you to see.

Best regards,

This is a great idea. Acumen is not just crowdfunding by asking a crowd for money, instead they are giving existing donors the opportunity to contribute ideas. This is what real crowdfunding is all about – engaging a crowd to donate, and direct the use of their donations, or direct the way the charity is run.

My review of Linchpin here.

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